Uncategorized

5 Tips for Running Your Best Social Media Campaign Ever

5 Tips for Running Your Best Social Media Campaign Ever – by Juliet Carnoy

Lately, it seems like every brand is running a social media campaign. From Kimpton Hotels and Restaurants (#PalomarLA) to Gaiam (#Gaiam) to Kenneth Cole (#KCStyle) — the hashtag campaign is visible and prevalent across all industries.

Why? Contests and campaigns are the fastest way to increase engagement on social media. While brands may decide to launch social media marketing campaigns for a variety of reasons (i.e., build a robust online community, celebrate a company milestone, launch a new product, etc.) they are ultimately looking to increase brand awareness, customer engagement and brand affinity.

At Pixlee, it’s our job to help brands run incredible social media campaigns. Whether this is your first social media marketing campaign or you’re a seasoned expert — we’ll walk you through the five things you need to do in order to run your best social media campaign to date.

1. Set your campaign goals.

Does your brand want to increase social media followers? Generate more buzz online? Accumulate brand mentions? The first step in the process is to outline what you want the campaign to accomplish. Find your focus and identify how your social campaign will help you achieve your business goals.

2. Choose your social networks.

Once you’ve determined the goals of your social media campaign, you’ll want to decide which marketing channels to collect customer content on. The marketing channels you choose must reflect your target audience. Don’t know where to start? Here’s a breakdown of each social networking platform’s demographics. Decide accordingly.

3. Engage with your campaign’s participants.

One of the most important things you can do to improve your campaign’s social ROI is to engage with its participants. As customers begin to post content with your hashtag, pay close attention and make an effort to “like” and “comment” on all positive submissions. When customers see your brand engaging with real people, it helps to validate your social presence and humanize your brand.

4. Display your collected content.

Once you’ve collected a pool of content, you’ll want to put it to use. Select the highest quality and most on-brand content to display on your marketing channels. It should be displayed both online (i.e., email marketing, product pages, etc.) and offline (i.e., live displays, packaging, etc.) Celebrating your customers — with their permission of course — on your brand’s owned media is one of the best ways to increase customer loyalty and retention.

5. Measure and analyze your campaign’s success.

As you begin to wrap up your campaign, assess the progress made on your original goals. Expect to measure both quantitative and qualitative results. By analyzing your campaign’s submissions, you may uncover surprising new information — such as how your customers are actually using your products post-purchase, etc.

If you follow the above five steps, your social media marketing campaign is guaranteed to see results. But what is the secret sauce of a fantastic social media campaign? Above all else, keep your campaign authentic and fun. If you’re engaging with and celebrating your customers, your campaign is bound to succeed.

13 thoughts on “5 Tips for Running Your Best Social Media Campaign Ever

  1. An impressive share, I just given this onto a colleague who was doing a little bit evaluation on this. And he in actual fact bought me breakfast as a result of I found it for him.. smile. So let me reword that: Thnx for the deal with! But yeah Thnkx for spending the time to discuss this, I feel strongly about it and love studying more on this topic. If doable, as you become experience, would you thoughts updating your weblog with more details? It’s extremely useful for me. Massive thumb up for this blog submit!

  2. I am not sure where you are getting your information, but great topic. I needs to spend some time learning more or understanding more. Thanks for fantastic info I was looking for this information for my mission.

  3. I intended to put you one very small observation in order to say thanks a lot yet again with the breathtaking information you have contributed on this website. It’s simply open-handed with you giving openly just what many individuals could possibly have offered for an ebook to end up making some dough for their own end, primarily considering the fact that you might have done it in the event you wanted. The suggestions also worked like a great way to fully grasp someone else have the identical fervor like my own to figure out lots more related to this issue. I am certain there are numerous more fun moments up front for many who take a look at your site.

  4. I want to show some thanks to the writer just for bailing me out of such a problem. Just after exploring through the search engines and meeting tricks that were not pleasant, I was thinking my life was gone. Living without the solutions to the issues you’ve sorted out as a result of your entire write-up is a crucial case, and those that might have in a wrong way affected my entire career if I had not come across your web site. Your personal natural talent and kindness in taking care of every item was vital. I’m not sure what I would’ve done if I had not encountered such a point like this. It’s possible to now relish my future. Thank you so much for this reliable and sensible help. I will not be reluctant to propose your web page to anybody who needs care about this issue.

  5. I intended to create you one tiny remark so as to thank you very much yet again on your superb principles you have shared in this article. It has been quite open-handed of you to give publicly exactly what a number of us could have offered as an e book in order to make some money for themselves, certainly considering the fact that you could possibly have tried it if you ever desired. The strategies additionally worked to become a good way to be aware that someone else have the same desire the same as my own to figure out a lot more pertaining to this problem. I think there are millions of more pleasant occasions up front for people who look over your blog post.

  6. Thanks for all your work on this web site. Betty really loves conducting research and it’s really obvious why. Most of us learn all concerning the dynamic mode you make worthwhile tips on your web blog and strongly encourage participation from other people about this situation plus our girl is without a doubt learning a whole lot. Take advantage of the rest of the year. You’re the one conducting a tremendous job.

  7. I intended to send you one tiny word so as to thank you again on the magnificent tactics you have contributed on this page. It was pretty generous with people like you to deliver openly all a number of people might have distributed as an electronic book to earn some money for themselves, precisely considering the fact that you could have tried it in the event you wanted. The good ideas likewise served to become a easy way to comprehend most people have similar passion just as mine to know way more regarding this condition. I believe there are millions of more pleasurable situations up front for folks who view your site.

  8. I wish to express my love for your generosity giving support to people that require help on this matter. Your special dedication to passing the solution all through came to be extremely good and has truly permitted people just like me to attain their endeavors. Your new insightful advice implies a great deal a person like me and extremely more to my fellow workers. Best wishes; from each one of us.

  9. Thank you for every one of your effort on this site. My daughter takes pleasure in managing investigation and it’s really obvious why. My spouse and i hear all of the lively tactic you give practical solutions via this web site and even strongly encourage participation from other individuals about this point while my child is actually starting to learn a whole lot. Have fun with the remaining portion of the year. You’re the one carrying out a first class job.

  10. Thank you a lot for providing individuals with an extremely memorable possiblity to discover important secrets from this site. It’s usually so superb and jam-packed with fun for me and my office peers to search your blog really three times a week to study the new tips you have got. And of course, we’re usually amazed considering the fantastic suggestions you give. Some 1 points in this post are indeed the simplest I have had.

  11. I wanted to write you this little note so as to thank you so much as before with your pleasing views you’ve contributed at this time. This has been so unbelievably generous with people like you to grant extensively all many individuals would have advertised for an ebook to get some profit for their own end, especially seeing that you could possibly have tried it in case you considered necessary. The principles additionally worked as a great way to fully grasp most people have similar passion like my very own to figure out significantly more when considering this problem. I’m certain there are thousands of more pleasurable moments up front for individuals that find out your site.

Leave a Reply

Your email address will not be published. Required fields are marked *