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Social Media Helps to Improve Customer Relationship

There is a good chance that you or someone you know is addicted to Instagramming everything they do. Love it or hate it, selfies, foodporn and legs at the beach took over a large part of our lives.

Now, a new study is claiming that people who are taking photos are more engaged in the activity they’re doing. Plus, the research published in the Journal of Personality and Social Psychology, states that taking photos increases and enhances enjoyment of these experiences. At the same time, photographing negative experiences further worsens those incidents.

The study included over 2,000 people that were asked to take part in nine different situations and to either take photos or not during these tasks. The participants also took a later assessment of how much they liked performing those tasks. In a majority of cases, people who engaged in photographing reported higher levels of enjoyment. Yet, the same results were not yielded if taking photos interfered with an experience itself and made it uncomfortable.

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